Spotify knows what you want to hear before you even search for it. Netflix serves you the next series you’ll binge in one sitting. Amazon lets you buy in two taps – with suggestions that feel eerily spot-on. What do these companies have in common? They deliver frictionless, personalised, always-on customer experiences – powered by […]
Imagine this: you’re hiring a new employee. You set them up with an account, grant access to product information, inventory, service schedules, and internal procedures. You might even provide a detailed onboarding manual. In theory, they’re ready to hit the ground running and support customers flawlessly. But in practice? You constantly have to train, correct, […]
Selling EVs isn’t about technology. It’s about trust. Car dealers still sell petrol and hybrid vehicles every day. But the market is shifting. More and more customers are considering going electric—and that’s exactly where traditional sales processes begin to fail. This isn’t a technology problem. It’s a communication gap. EV buyers aren’t radically different — […]
Imagine walking into a modern office today and seeing Windows 95 flickering on every screen. The clunky interface. The endless loading times. The constant feeling that you’re battling the system, not flowing with it. You’d think: “How are they even operating like this?” And yet, many dealerships are still trapped in the same mindset — […]
Introduction: The numbers still look good – but for how long? On paper, many dealerships are still performing well. Showrooms are active, workshop diaries are full, and margins appear healthy. But beneath the surface, a different story is unfolding. The traditional foundations of automotive retail are under pressure. Not because of a single major shock, […]
In today’s world, waiting is no longer a minor inconvenience. It’s a failure. When your customers can get instant answers, same-day deliveries, and real-time updates in almost every aspect of their lives, even the smallest delay stands out — and not in a good way. The benchmark has shifted Your dealership is not being compared […]
For decades, growing a dealership meant growing a team. More cars sold? Hire more salespeople. More workshop bookings? Add more service advisors. More customer enquiries? Expand the call centre. But the smartest dealerships have realised something fundamental: Scaling by hiring more people is no longer sustainable. Margins are tighter. Customer expectations are rising. The competition […]
Every demo ends with: “How much does it cost per year?” Especially in larger dealer groups, the reflex is always the same: Number of locations × monthly fee × 12 = annual cost. And then that number is scrutinised endlessly. But no one asks: What’s the cost if you don’t? If you’re not using a […]
WhatsApp has become the go-to communication channel for many car dealers. It’s quick, personal, and always within reach. But there’s a problem: most dealers use it the wrong way. Instead of creating efficiency and a better customer experience, WhatsApp often becomes just another unstructured inbox. In this article, we look at the three most common […]
Ask any service manager what causes the most daily pressure — and you’ll hear it in the background: The phone. It rings all day. Not just for new appointments, but for updates, confirmations, reminders — the same questions, over and over again. Customers call because they’re unsure. Your team picks up because no one else […]