Introduction: The numbers still look good – but for how long? On paper, many dealerships are still performing well. Showrooms are active, workshop diaries are full, and margins appear healthy. But beneath the surface, a different story is unfolding. The traditional foundations of automotive retail are under pressure. Not because of a single major shock, […]
3 Mistakes Dealers Make When Using WhatsApp for Customer Contact — and How to Fix Them
WhatsApp has become the go-to communication channel for many car dealers. It’s quick, personal, and always within reach. But there’s a problem: most dealers use it the wrong way. Instead of creating efficiency and a better customer experience, WhatsApp often becomes just another unstructured inbox. In this article, we look at the three most common […]



