“What does it cost?” Wrong question. What does it cost if you don’t?
Every demo ends with:
“How much does it cost per year?”
Especially in larger dealer groups, the reflex is always the same:
Number of locations × monthly fee × 12 = annual cost.
And then that number is scrutinised endlessly.
But no one asks:
What’s the cost if you don’t?
If you’re not using a virtual assistant,
then every single customer interaction goes through your most expensive channel:
👥 Your people.
And most dealers don’t measure that.
Even though staff costs are by far their biggest expense.
Let’s be honest:
- One employee easily costs £35,000–£50,000 per year.
- They don’t work 24/7.
- They take holidays.
- They get sick.
- They have off days.
- And they can only speak to one customer at a time.
Now compare that to Your Virtual Assistant, who:
✅ Is always available
✅ Handles multiple conversations simultaneously
✅ Integrates with your CRM, DMS, and workshop scheduler
✅ Books appointments for sales and aftersales
✅ Sends proactive WhatsApp status updates
✅ Generates more leads — with 3× higher conversion than web forms
💷 And the cost?
Per showroom or workshop?
Roughly the equivalent of 2 to 3 work hours a month, if done manually.
That means: your investment pays for itself by lunchtime on day one.
But what do most dealers do?
They multiply the subscription by the number of locations.
They only look at the total.
Without comparing it to what they already spend on:
- Staff
- Missed calls after hours
- Lost leads
- Lost sales
- Manual follow-ups
- Call-back loops
- Poor customer experience
They calculate the cost.
But forget the upside.
Let’s apply that same logic elsewhere:
- What’s your total payroll per year?
- What do your buildings cost annually, all in?
- What do you spend on coffee machines across sites?
- On your phone systems and Outlook licences?
All accepted without question.
No one asks if the coffee machine generates ROI.
Or if Outlook “justifies the expense.”
But when it comes to Your Virtual Assistant?
Suddenly the bar is higher.
And the real cost?
📞 80% of calls to customer contact centres = simple call-back requests.
→ Your team calls the customer back → no answer.
→ Customer calls back → ends up in the queue again.
→ Another call-back request is logged.
A loop of wasted time and lost energy.
And let’s not forget:
Your Virtual Assistant doesn’t just reduce costs — it increases revenue.
Lead conversion is 3× higher compared to traditional forms.
So no, the real question isn’t:
“What does it cost?”
It’s:
“What does it cost if you don’t do it?”
