Google Analytics events

    An overview of the information Novaco shares with Google Analytics: every event, when it fires and which data it carries.

    Events

    All events are dispatched as browser events on window, so you can forward them to Google Tag Manager or GA4.

    autochat_chat_first_user_interaction

    A real interaction took place. This is not the same as clicking a CTA button.

    • A visitor makes a choice from a list.
    • A visitor "says" something back.

    Data shared

    • The URL on which the chat took place
    • chat_open_type — which type of chat interface view was used
      • NOT_OPENED
      • CHAT_BUBBLE
      • EMBED_WITHOUT_OPENING_PHRASE
      • EMBED_WITH_OPENING_PHRASE
      • FULLSCREEN_CHAT
      • FULLSCREEN_CHAT_FROM_INTRODUCTION_QUICKSTART
      • FULLSCREEN_CHAT_FROM_INTRODUCTION_CONVERSATION
      • CTA_WITH_CAR_ID
      • CTA_WITHOUT_CAR_ID
    autochat_lead_created

    A lead has been created. This does not mean the lead has technically also been created in the lead management system. The event fires when the visitor confirms at the end of the conversation that the data entered is correct.

    Data shared

    • The URL on which the chat took place
    • Type of chat
      • showroom
      • workshop
      • trade-in
      • contact-request
      • test-drive
      • tire-exchange (deprecated)
    autochat_i_am_interested

    Every time someone starts an "I'm interested" flow.

    autochat_question_answered_ai

    Every time the AI replies with an answer.

    autochat_question_answered_ai_vdp

    The AI answers a visitor on a vehicle detail page. In that case no autochat_question_answered_ai is sent.

    autochat_flow_started

    A visitor starts a chat or moves from a free question into a specific flow — by clicking a suggestion or typing a request that leads into a predefined flow such as booking a test drive or a workshop appointment.

    autochat_flow_successful

    A visitor finishes a chat successfully — for example an appointment was made or the AI answered the question.

    autochat_opened_on_load

    A visitor lands on a page path that is configured to auto-start the assistant.

    autochat_chat_opened

    The chat bubble gets opened.

    autochat_chat_closed

    The chat bubble gets closed.

    Event parameters

    Alongside the events, Novaco provides additional event data you can use as GA4 custom dimensions.

    VariableRelevant eventsDescription
    session_idallThe session id of a chat session. Identical for all events within one chat.
    chat_typeall (except autochat_lead_created)The type of chat — similar to appointment_type.
    appointment_typeautochat_lead_createdThe type of appointment that was created.
    chatSessionId (deprecated)autochat_lead_createdThe unique id of the current chat session, matching the id in the backend. Replaced by session_id and will be removed in the future.

    Ready to start measuring?

    Follow the step-by-step guide to forward these events to Google Tag Manager or Google Analytics 4.

    Connect Novaco to Google Analytics