why premium dealers’ profit model is being squeezed from all sides — and why AI is no longer optional A BMW dealer visited us recently and described something many dealer groups can feel, but rarely put into words so clearly: we’re living in The Perfect Storm. Not because of one single issue. But because three […]
What WhatsApp Reveals Once You Put AI on the Other Side
When dealerships introduce WhatsApp with AI, the first surprise is rarely technical. It’s behavioural. Customers don’t write one clear message. They send five short ones. They pause. They continue later. They assume the conversation remembers context — because humans do. Messaging feels familiar. Operating it at scale is not. Messaging is not just another channel […]
Why ‘Being Busy’ Will Become the Most Expensive State in Automotive Retail
January usually starts with plans. New targets, new forecasts, new intentions. Yet for many dealerships, the year didn’t start with more calm. It started with full diaries, overflowing inboxes and teams that felt behind before the first week was over. Nothing dramatic happened. No sudden drop in demand. No unexpected crisis. And that is exactly […]
What’s the Difference Between a Chatbot and a Virtual Employee?
If you’ve been researching ways to automate customer communication, you’ve probably come across the term chatbot. Maybe you’ve even tried one. Most dealerships have — and most were disappointed. So when someone tells you that AI can now handle your customer conversations, it’s only natural to think: “Isn’t that just another chatbot?” It’s not. And […]
The Rise of the Virtual Dealership Team
How Agentic AI Is Shaping the Virtual Workforce for Automotive Retail Why your next employees won’t be on payroll, but in the cloud. The end of automation as we know it Over the past few years, dealerships have been flooded with digital tools and dashboards, each promising to make operations easier, yet somehow adding more […]
Will AI Become the Best Car Sales Advisor?
Translating BCG’s Vision into Automotive Retail Reality On 18 September 2025, Boston Consulting Group (BCG) asked a provocative question: “Will AI become the best car sales advisor?” Their conclusion was clear: yes. AI can outperform humans in some crucial aspects of the sales process: it is available 24/7, it is unbiased, and it learns from […]
Pala Group Introduces Novaco AI Virtual Workforce Across Dealerships
Pala Group, one of the largest BMW and MINI dealer groups in the Netherlands, has taken a major step forward in digital transformation by adopting the Novaco AI virtual workforce. With Nova now live on their websites, Nova Companion supporting their staff internally, and Nova Messaging soon to follow for AI-powered WhatsApp conversations, Pala Group […]
Novaco launches Nova Messaging: AI-driven bookings and customer service via WhatsApp
Novaco AI today announced the launch of Nova Messaging, a new customer communication channel that allows automotive retailers to manage engagement more efficiently than ever before. With Nova Messaging, customers can now book workshop appointments, schedule showroom visits, arrange test drives, and get answers to their questions — all directly via WhatsApp, fully integrated with the […]
A New Home for Dealers: Our Dashboard Migration Is Complete
Over the past months, our team has worked hard behind the scenes on one of the biggest projects to date: the migration to our new dealer dashboard. Today, we are proud to announce that the migration is complete. From now on, every customer has full access to the new environment. This is more than just […]
From Chatting Manually to Virtual Assistants: The First Step Towards an AI-Native Dealership
For years, many dealerships relied on manned chat. A member of staff would type answers, often only during office hours, and conversations were lost once the shift ended. Customers, however, expect 24/7 availability, instant answers, and a smooth path to booking. That’s where the shift begins: moving from manual chatting to virtual assistants. What Happens […]











