Why storing information isn’t the same as getting things done CRM stands for Customer Relationship Management. But for many dealerships, it’s really just Customer Record Maintenance. It logs. It stores. It tracks. But it doesn’t act. The CRM paradox You’re told your CRM is the centre of your business. And yes — it’s important. But […]
It’s time to build your virtual workforce For years, automotive websites have relied on chatbots. They looked like a solution. They promised better engagement, 24/7 availability, and a virtual presence. But what did they actually deliver? Pre-programmed flows Confusing handovers Conversations that went nowhere Another disconnected tool for your team to manage Chatbots didn’t solve […]
In nearly every conversation with dealers, the same comment comes up: “We just can’t find enough people.” The shortage of technical staff, service advisors, and planners is real. But rarely do we ask the more important question: Are we using the people we already have in the right way? What if you’re not short on […]
In a world of EVs, rising customer expectations, and fewer technicians, keeping your workshop profitable requires a new approach. Here’s what we can learn from Norway — and how Nova helps you get ahead. What if you needed to process three times as many workshop appointments to achieve the same results? It sounds extreme, but […]
From AutoChat to Novaco: A New Era Begins The automotive industry is evolving rapidly, and so is the way dealerships interact with customers and manage operations. At AutoChat, we pioneered AI-powered website chat to help dealers engage online visitors. But we quickly realised that dealers needed more than just website chat—they needed AI-powered Virtual Assistants […]