Why more software isn’t the answer — and never was Every time a new problem appears in your dealership, someone suggests the same thing: “Let’s add a tool for that.” And suddenly, your day looks like this: Your CRM in one tab Planning tool in another WhatsApp web, email, form inbox Manual exports Missed reminders […]
Why storing information isn’t the same as getting things done CRM stands for Customer Relationship Management. But for many dealerships, it’s really just Customer Record Maintenance. It logs. It stores. It tracks. But it doesn’t act. The CRM paradox You’re told your CRM is the centre of your business. And yes — it’s important. But […]
It’s time to build your virtual workforce For years, automotive websites have relied on chatbots. They looked like a solution. They promised better engagement, 24/7 availability, and a virtual presence. But what did they actually deliver? Pre-programmed flows Confusing handovers Conversations that went nowhere Another disconnected tool for your team to manage Chatbots didn’t solve […]
In nearly every conversation with dealers, the same comment comes up: “We just can’t find enough people.” The shortage of technical staff, service advisors, and planners is real. But rarely do we ask the more important question: Are we using the people we already have in the right way? What if you’re not short on […]